About Me

I'm Daniela — a brand strategist and creative with an MS in Integrated Marketing from New York University and a Bachelor's in Industrial Design from Tecnológico de Monterrey, where I specialized in Art, Fashion, and Interior Architecture.

My background is an unusual combination: I think in systems and data, but I come from a world of aesthetics, materiality, and cultural critique. That tension is what drives my work. I'm most interested in how brands communicate identity, how culture shapes consumer behavior, and how good creative strategy makes both of those things legible.

I've led consumer research for Coca-Cola, developed a full integrated campaign for Merit Beauty, built a fashion marketplace brand from scratch, and produced a conceptual art exhibition about the fashion industry's relationship with body image and power. Each project has taught me something different about how ideas travel from a brief to the world.

I'm based in New York, bilingual in English and Spanish, and currently open to roles in brand management, marketing, creative strategy, and communications — with a particular interest in fashion, luxury, culture, and lifestyle brands.