daniela cardoza

Brand strategist and creative thinker working at the intersection of fashion, culture, and storytelling.

NYU MS Integrated Marketing · Industrial Design

Bio

I build brands, campaigns, and ideas that connect culture to commerce. My work spans consumer research, integrated marketing, creative strategy, and brand identity — across fashion, beauty, luxury, and lifestyle. I'm drawn to projects that require both analytical rigor and a strong point of view.

My Work.

  • Merit Beauty

    A full integrated marketing campaign for Merit Beauty's launch in Australia and multi-city U.S. awareness push — built around the brand's "do less" philosophy and a $1.4M budget.

    Go to Merit Beauty

  • SURCO

    SURCO is a curated digital marketplace connecting emerging Mexican fashion, jewelry, and accessories brands with design-conscious urban consumers. Built from scratch as my NYU capstone — brand, strategy, and business model included.

    Go to SURCO

  • Coca-Cola & Arca Continental

    A company-funded consumer research study exploring why consumers switch away from Coca-Cola Original Taste in Texas and Oklahoma — and what the brand can do about it.

    Go to Coca-Cola & Arca Continental

  • Icaria

    Brand concept development and spatial design for three retail locations of a Mexico City coffee chain and library brand — from market research through digital renders and custom furniture prototyping.

    Go to Icaria
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